45th UAE National Day

Associate Creative Director & co-Author
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The Crown Prince Court celebrated the United Arab Emirates and its 45 years of nationhood and it has been asked to the Olympic Producer Balich Worldwide Shows to create and produce a live performance.

The show, performed in front of a selected crowd of dignitaries, was a tribute to the many facets of the country and of its 45 years of history since the unification. The recurring theme of the show was a promise of the people to the nation itself: “The Country is Amanah”.

Amanah is one of the most meaningful and important words in the Arab world. It can be translated as trust, reliability, loyalty and honesty. It’s the word that could be whispered from a mother to her child or pledged by the Leaders of UAE to their citizens. Amanah is deeply rooted in the history and traditions of the United Arab Emirates: is the promise of protection. Each act of the show highlights the character and the indomitable spirit of the Emirati people: from the dreamy memory of the past to the advent of The Late Sheikh Zayed bin Sultan Al Nahyan, that changed the nation forever.

The show represented the unbreakable bonds of tradition and the prosperity yet to come as a great wall, made of values and vision, that embraces and protects with strong arms open in hospitality. The soul of the show was the simple power of a promise with the people and the armed forces proclaiming it loudly, and with heads unbowed.

Creative Director: Lulu Helbaek
Associate Creative Director: Simone Ferrari

Live Action Director: Gavin Robins
Set Design: Matteo Oioli
Video Contents: Charles Darby for Clonwerk
Music Director: Pierre Mussche for Musicom
Produced by Balich Worldwide Shows