Simone Ferrari is a Show Director and Creative Director whose work focuses on the interplay between physical theatre, new technologies, video, and set design.


He is currently creating together with Lulu Helbaek "Nysa", the first Cirque du Soleil resident show in Europe, which will premiere in Berlin at the Potsdamer Platz Theatre in winter 2021.


In 2018 Fremantle Media and Sky have appointed Simone as Creative Director for X Factor Italy. His first XF season received critical acclaim and was defined as “the season which has elevated show standards in Italy with a superbe mise en scene and design” (Corriere della Sera) and has been the most followed season ever of XF Italy. After the success of the first edition Simone has been confirmed also for the 2019 edition.


Simone became the youngest director in the world to design an Olympic Ceremony in 2017 with “Wondrous Wind”, the Closing Ceremony of the Asian Aimag Games produced by Balich Worldwide Shows.

His experience at Balich WS from 2013 to 2018, a world leader in the field of live entertainment, as Director of the Creative Department and Creative Director has allowed him to grow as a professional and as an artist, working in some of the most complex and challenging environments in the world of entertainment.

With a past as a musician and performer and with a deep sensitivity towards the contemporary art, Simone Ferrari loves to mix different languages to create shows that blend art and entertainment.

Multidisciplinarity and a sharing attitude are the center of his work; he loves creating synergies between different artists and offering the opportunity to all the talents involved in the creative process to express themselves at their best and with the maximum level of freedom.