Simone Ferrari is a Director and Creative Director whose work focuses on the interplay between theatre, new technologies, video, and set design.


Since 2018, he has joined forces with Lulu Helbaek to form "LuSi," a collective endeavor that produces a wide range of projects such as Cirque du Soleil shows, Olympic Ceremonies, Theatrical performances TV Shows, Immersive Experiences, and Musicals.
They have gained a reputation for exploring innovative forms of storytelling with a blend of elegance and energy.

His work as Creative and Show Director on X Factor has been praised by the press as the work that "elevated Show standards in Italy." Simone’s ability to mix different performance languages has been a unique addition to the Italian scene, earning unprecedented public and critical acclaim.
He has curated performances for international acts such as Måneskin at the MTV EMAs, Robbie Williams, Sting, Muse, Rita Ora, Ultimo, Marco Mengoni, Mamhood, ThaSupreme, Elodie, Marracash and many more.

In September 2022, Simone & Lulu Helbaek wrote and directed the new Cirque du Soleil show “Sarwat Watan”, the show artfully blends theatrical language and nuveau cirque, and it was watched by millions in a live television event.
Their new creation for the Cirque du Soleil will debut in September 2023 and is currently under development.

In 2021, they directed "Paradiso XXXIII”, a show that transcends all forms of theatrical performance, featuring Elio Germano and music composed by Teho Teardo, commissioned by the Presidency of the Italian Republic, and touring in Italy's most prestigious theaters since its premiere.
They also written and directed “Alice!", a nuveau cirque production that premiered in Milan in December 2021, selling a record 45,000 tickets in three months.

Their upcoming theater show "La Petite Charlotte," based on the characters of Henri Des songs and with a libretto by the cartoonist Zep (Philippe Chappuois), will premiere in France in 2024.

In 2019, Lulu and Simone were selected by Cirque du Soleil to create and direct their first permanent show in Europe, at the Potsdamer Platz Theatre in Berlin.

Simone Ferrari directed the closing ceremony of the Aimag Games in September 2017 at the age of 29, becoming the youngest director in the world to write and direct an Olympic show: 'Wondrous Wind,' commissioned by the Asian Olympic Committee and produced by Balich Wonder Shows.

Simone held the position of Director of the Creative Department and Creative Director at Balich Wonder Studio, where he worked on several projects, from Olympic ceremonies to permanent Theatre shows, leading the creative team for a multitude of memorable and remarkable shows and productions. He has also worked on the Olympic ceremonies of Sochi 2014 and other shows worldwide as member of the creative team.