The Moroccan Dream

Assistant Director
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On November 2011 Filmmaster Events created the international Grand Opening of the first mall in North Africa, one of the most important in the world. The parade of VIP guests for this special evening also involved international performers such as Jennifer Lopez as well as 40 North African music stars. The concept was closely linked to the style and design of the mall The result was a massive set concept that alternated hi-tech and large flower sculptures all over the 70,000 square-metre facility. All in line with the brand’s mission: refinement, entertainment, retail.


Creative Director: Cristiana Picchi
Live Action Director: Marco Boarino
Choreographer: Nikos Lagousakos
Music Director: Diego Maggi
Executive and Creative Production: Filmmaster Events

Photos by Luca Parisse